Privacy Policy

This “Privacy Policy” describes the processing of your personal data by Amanilab BV. (hereinafter: Amanilab). We place great importance on the privacy and protection of our customers' and visitors' personal data. This privacy policy explains how we handle the personal data we collect through our website www.amanilab.com (the "Website") and how this data is processed and protected. By sharing your personal data on our website, contacting us via email/phone, or submitting a question/complaint, you acknowledge that you have read this Privacy Policy.

Article 1 – What personal data do we process?

1.1. Amanilab processes your personal data in the context of its operations. This includes:

• Category 1: Based on cookies: your IP address and details about your visit to our Website
• Category 2: When registering or via one of the forms on our Website: your name, address, email, and any other data you provide in the free text field;
• Category 3: If you call or email us: your email address and/or phone number, as well as any data you voluntarily disclose;
• Category 4: When subscribing to our newsletter: your email address;
• Category 5: When placing an order: your name, address, email, and phone number.

1.2. Amanilab may collect your personal data in various ways:

a. Through your use of the Website; b. Our Website uses cookies and similar technologies to collect certain personal data. For more information about the use of cookies, see Article 7.

Article 2 – What do we use your personal data for?

Amanilab will use your personal data solely for:

• Category 1: Maintaining and improving our Website and including personal data in anonymous statistics, based on your explicit, prior consent at your first visit to our Website
• Category 2 and 3: Answering questions and information requests, based on the execution of a service you have requested;
• Category 2, 3, and 4: For direct marketing, newsletters, promotions, and offers from Amanilab itself, based on our legitimate interest for existing customers. If you are not yet a customer, we will ask for your explicit, prior consent. You can at any time indicate that you no longer wish to receive our newsletters via the opt-out option in the newsletters or by contacting us via email or phone.
• Category 5: For the delivery and invoicing of the products or services you have ordered, we rely on the execution of a contract you requested. This processing of your personal data is necessary to comply with this contract, to meet legal obligations, or because Amanilab has a legitimate interest in processing this data.

Article 3 – How do we share your data with third parties?

We may occasionally share your data with third parties whose services we use in connection with your order process. This may include software and cloud providers, financial partners, logistics partners, or other third parties involved in your order. An up-to-date list of these third parties is available on request by email.

We ensure that these third parties take appropriate measures to protect your data and only process it in accordance with this privacy policy and applicable law.

In rare cases, we may be required to disclose your personal data in accordance with a court order or to comply with other mandatory laws or regulations. Where possible, we will try to inform you in advance, unless legally prohibited.

Use of Meta Pixel on Our Website

We use the Meta Pixel (formerly Facebook Pixel) on our website to enhance our marketing efforts, improve your experience, and deliver relevant advertisements on Meta platforms (Facebook, Instagram) and third-party websites. The Meta Pixel allows us to understand your interactions with our website and to measure the effectiveness of our advertising.

By using the Meta Pixel, we may collect and process the following types of personal data:

• Information about your browsing behavior on our website (e.g., pages visited, actions taken).
• Your IP address, device information, and browser type.
• If applicable, information from your Meta account (e.g., Facebook or Instagram) when you are logged in.

Legal Basis for Processing

We process this data based on your consent in compliance with the General Data Protection Regulation (GDPR). When you first visit our website, we ask for your consent to use cookies and similar tracking technologies, including the Meta Pixel. You may withdraw your consent at any time.

How to Manage Your Data

You can manage your preferences regarding the use of cookies and tracking technologies at any time:

• Cookie Settings: You can adjust your consent through our Cookie Preferences tool, available on our website.
• Browser Settings: You can configure your browser to block cookies or alert you when cookies are being used.
• Meta Preferences: To control how Meta collects and uses data for advertising, visit Facebook Ad Preferences and Instagram Ad Settings.

Data Sharing and Transfer

The data collected via Meta Pixel may be shared with Meta Platforms, Inc. for the purposes of delivering personalized ads and measuring ad performance. Meta may process this data in countries outside the European Economic Area (EEA). When transferring your data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Further Information

For more information on how Meta handles your data, please review their Privacy Policy and Cookie Policy.

Article 4 – How long do we retain your personal data?

We retain your personal data as long as necessary for the purposes of each processing.

• Customer profile: If you do not place an order for 3 years, we will delete your customer profile.
• Billing information: We must retain your billing information for legal reasons for at least 7 years from the calendar year following the last invoice date.
• Newsletters: If you have consented to newsletters, we will keep your data until you withdraw your consent.

Article 5 – Your Rights

• Right of access: You have the right to access your personal data and information about how we use that data at any time for free or to request a copy.
• Right to rectification: You can have incorrect or incomplete data corrected.
• Right to erasure: You can request the deletion of your data.
• Right to restriction of processing: You can request the restriction of the processing of your data.
• Right to data portability: You can request your data in a structured, commonly used, and machine-readable format.
• Right to object: You have the right to object to the processing of your personal data if you have serious and legitimate reasons that outweigh our need to process your data or to withdraw a previously given consent. You also always have the right to object to the use of personal data for direct marketing purposes without having to provide a reason.

To exercise any of these rights, you can contact us at info@amanilab.com.

Article 6 – How do we secure your personal data?

We have taken appropriate technical and organizational measures to ensure the security of your personal data. However, Amanilab cannot be held liable for any direct or indirect damage resulting from the incorrect or unlawful use of your personal data by third parties.

Article 7 – Cookies

Our Website uses cookies and similar technologies. This helps us provide you with a better user experience when you visit our Website and allows us to optimize our Website. Without your prior consent, we only place strictly necessary functional cookies required for our Website to operate correctly. For all other cookies, we first request your consent.

Below is an overview of the cookies used by our Website.

Cookie List

Cookies are small text files placed on your device when you visit the Website. They help us recognize your device and collect information about your preferences and activities. We use cookies and other tracking technologies for the following purposes:

• Strictly necessary cookies: These cookies are essential for the functioning of our Website and therefore cannot be disabled. You can set your browser to block these cookies or to be alerted when they are used, but this may cause some parts of our Website to not function correctly.
• Performance or analytical cookies: These cookies enable us to count the number of visitors and their source, so we can analyze and improve the performance of our Website. They help us understand which pages are most and least popular and how visitors move through the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not have insight into which pages of our Website are visited and when. This means we cannot optimize our Website and offerings to meet our customers' needs.
• Functional cookies: Functional cookies ensure that additional features and personal settings on our Website, such as language choices or videos, work properly. These cookies may be set by us or by external technology partners. If you do not allow these cookies, some parts of our Website may not work correctly.
• Marketing cookies: These cookies may be placed by us or by external partners and advertisers we work with. They help create a profile based on your interests so that you can see relevant ads on other websites. If you choose not to accept these cookies, you may see less personalized advertising.

If you find that other cookies are being placed via our Website, this is not intended. Please let us know quickly so that we can make the necessary adjustments.

We do our best to provide you with as much information as possible about cookies placed by third parties on our Website. However, it is possible that not all details are available. For more information, you can refer to the privacy statements of these third parties on their respective websites. Please note that we have no control over the content of these statements or the cookies placed by these third parties.

At your first visit to our Website, you will be asked to accept our cookies. You can manage your choices at any time afterward.

Article 8 – Changes to the Privacy Policy

We may update this privacy policy from time to time. The most recent version of the privacy policy is always available on our website. We recommend that you regularly review this policy to stay informed of any changes.

Article 9 – Contact

If you have any further questions or comments regarding the processing of your personal data, please contact us by email at info@amanilab.com, by phone at +32 471 18 08 24, or by mail to Vestingsstraat 53/57, 2nd floor, 2018 Antwerp.